Business Plans For Small Businesses – A Smart Strategy For Building Business Growth

Warning: this article reveals an essential strategy that must go in your business plan for small business success. After working with 146 businesses of all sizes I have noticed an inherent difference between success and struggle.

Virtually every sustainable long term enterprise inserts into their small business plans this key strategy. Without fail, most struggling enterprises do not implement this key tactic. So what is the strategy?

Essential Strategy to include in your business plans for small business success.

Stay in touch with prospects and past customers on your database at least every 90 days or less. Now it can be as frequent as weekly, fortnightly, monthly but never more than 90 days.

How do you do this? Well the very first step is to collect all contact data and have a simple database to put them in. Worldwide database management software such as Goldmine and Act are good possibilities for smaller business. Larger businesses will need more sophisticated industry specific versions.

Burn this saying into your mind: “More contact equals more sales.” The reverse is also true: Less contact equals less sales.

In the 21st century a new paradigm of successful business communication has emerged and it does not matter what industry you are in. After all, we are all human beings with wants and needs. Our past and current customers deserve our attention.

If you do not stay in touch with your past or current clients at least quarterly, there is a high percentage chance they will become someone else’s (your competitors new customer).

So this must do strategy no matter what business you are in, is critical to your success. Include it in any business plans for small business success.

7 Unique Small Business Opportunities Online

People frequently ask me, “What small business opportunities online are left out there?”

It’s not a matter of which are left as if all the “good” ones have been taken up. It’s a matter of something called BAM. What this stands for is brains, ambition and motivation.

The brains part has nothing to do with whether or not you can solve quadratic equations. It is a matter of how much you are willing to learn. In effect, you can ask yourself, “Do I want to succeed enough to be willing to read, try and learn many different things?”

The ambition part has everything to do with your personal drive. How intense are your dreams? How badly do you want to tell the boss what he can do with his job?

Motivation deals with your personal life goals. Do you want to spend decades working as part of the gray herd of mediocrity so that you can retire broke and sick or are you willing to sacrifice now so that the future is totally in your hands?

This, by the way, has nothing to do with how old you are now. The older people get, the more determined they become and this can easily make up the difference from starting at a younger age to build for yourself.

So, what can you do as a small business? Here are 7 ideas and keep in back of your mind what you LOVE to do. That is extremely important and can easily add the extra bit of fire to your inner furnace when the going gets tough:

1. The weight loss market: Yes, it is bloated (forgive the pun), but there are many small niches that you could dominate. Here are 2: Man boobs and thigh fat. There are many others, but you get the idea.

2. Dog training: This is not the kind of training that teaches Rover to roll over. This is the kind that people are desperate for like teaching the dog not to snap at the neighbour’s kids or the mailman and so forth. This is specialized training and you can develop a brand for it.

3. Anything to do with the green movement: You can have a site on wind power, solar cells, building solar panels, alternative living, extreme hydroponic gardening from an apartment patio and so forth.

4. Home manufacturing: If you have the room. Anything from bird houses and porch swings to radio controlled airplanes can be manufactured at home and sold on the internet from your own site. Think of manufacturing something you love when you contemplate opening a small business. Have fun.

5. Geriatric aids: Television commercials are on all the time for machines to help older people. We are an aging population and the market is exploding for anything that can help us stay home as we age. This is the perfect market to start a small business in. I know a lady who has built a large business on the internet. She lives way out in the country and is an affiliate for a company far away that has all kinds of aids for old people. She sells online, they ship and take care of everything else. This is called affiliate marketing and it is earning her six figures a year.

6. Purification equipment: This could apply to air purifiers, water filters and all kinds of things to keep our homes clean and healthy. Remember, we are aging and we buy anything that will help us stay out of the hospitals.

7. Addictions: This one can be dicey if you haven’t dealt with something yourself, but it surely can be done. You can sell books and courses. Many clinics offer pay-per-lead programs. You attract people to your site, offer them help and hope and send them along to the clinics. If they go in, you get a commission. Usually, these pay handsomely and you get the added benefit of helping those in desperate need.

In conclusion, can you see where there is virtually no limit to what you can do as a small business and that you don’t need much of a small business plan? Just remember that you are the one that will determine the success of your enterprise.

Business Process Consulting – Consulting to the Small Business Owner

Why are small businesses such a powerhouse in the economy?

One of the ingredients is that successful small businesses are run by people with passion. Small business owners believe in what they are doing, and they love doing it. They are brimming with ideas.

At heart, most small business people feel that they were born to make a difference in the world – to make the world a better place. The small business owner is obsessed with succeeding in making that difference and reaping the rewards that they deserve for both themselves and for the people around them.

They do what it takes to make something happen – the long hours, the heartache, the joy, the desperation, the failure, the success and the elation. These people experience the full range of human emotion in the pursuit of their dream. They are the true believers.

How then can the small business consultant contribute to the small business owner’s success?

The answer is that the small business consultant must know how to help the small business owner learn to think strategically and thereby gain clarity, focus and direction. Such results are possible only when the consultant keeps three critical factors in mind:

– While passion is often a key ingredient, a small business cannot run on passion alone

– The small business person must make good strategic decisions

– A successful small business person works hard

A Small Business Cannot Run on Passion Alone

Passion is critical in small business, but it must be channeled and directed. Single-minded focus is gained only by going through a deep thinking, soul-searching process that delivers a clear sense of Mission, Vision and Values.

This process must occur at the personal level and then be reflected in the business itself, through words that spell out the Mission, Vision and Values in easily understood language.

These words become the primary essence of the business. For the small business person, these statements spell out their beliefs and assumptions about their business and inform everything that they think, say and do.

Every morning, when the successful small business person gets out of bed, it is with a real sense of purpose, namely, to fulfill his or her Mission.

Their Mission, Vision and Values are well understood within their business, and they are the critical clauses of the employment contract that everyone in the business signs up for.

Mission, Vision and Values inform and shape all business policy development and the processes and measures that are put in place to ensure disciplined execution.

Making Good Strategic Decisions

Once the value base of the business is defined, it must be aligned with good strategic decisions.

Strategy Formulation is critical for success in small business. It is the thinking that this exercise generates that delivers high performing action, sustainable outcomes and lasting results.

The effective small business consultant takes the small business owner through a process of thinking that ensures that the nature and the direction of the business are fully understood. The critical issues for action are identified and priorities are set.

Agreed actions must then be written down, so that they cascade from the strategic level to all the operational streams of the business. Everyone in the business must know what part they play in achieving the strategic goals.

Remember, small business people are energized by the demands put on them in the moment. This is because they are people of action. However, this can be a problem when they are under too much pressure. They can become overwhelmed by the clamor of present demands, and they often fail to have a planned approach.

Working to a well constructed small business plan, based in good strategic thought and decision making, relieves the pain of the frenetic pace and worries of the day to day.

By paying attention to the important things that further their strategic goals, the successful small business person gains the right perspective on immediate and urgent sounding distractions. Business development and risk management are all addressed, when the small business owner works to a plan.

One of the important things that the small business person must have clear in their minds is everything to do with their customers. They must know who they are. They must know what they need. They must know where they are and how they are going to be reached. They must know their own capabilities in being able to deliver what their customers want.

They must know the gaps in their own business that must be addressed to achieve high yielding results.

When all their capabilities are analyzed at depth, the small business owner has the information he or she needs to make the decisions that will secure the future of the business. The small business consultant must ensure this is the case.

A Successful Small Business Person Works Hard

When the small business owner is clear about his or her Mission and Vision, and is behaving in keeping with a well defined set of values, hard work is not an issue. Working to a well conceived plan generates sufficient enthusiasm that even small gains become immensely gratifying.

Quality of thinking, combined with good decisions and focused action, evoke the work ethic that creates momentum and delivers outstanding results. Small business owners are energized and become even more motivated when they are in touch with their own value base.

They feel in control when they have a good plan in place that they can work to. This is because they are paying attention to the right things, in the right way, and they can see that they are making progress.

Passion, aligned with good decision making at the strategic level, puts them in control of their business and makes them feel alive. It puts them on the path of never-ending improvement, both personally and in their business.